Allison Mercer Voted One Of Top 200 Leading Moms In Business In StartupNation Competition

*BROOMFIELD, CO – MAY 4, 2009 – *BROOMFIELD, CO – MAY 4, 2009 – Strappys Decorative Bra Straps has been recognized as one of the top 200 mom-owned businesses in StartupNation’s 2009 Leading Moms In Business Competition.The competition, sponsored by VerticalResponse, points to Mercer’s success as an entrepreneur and distinguishes Mercer and her business as “a business to watch in 2010.”

Strappys Decorative Bra Straps evolved as a fashion solution for owner, Allison Mercer, who needed to solve the problem of unsightly bra straps and slipping strapless bras. Mercer started Strappys in 2006 when living in the warm climate of San Diego. She brought this unique and innovative fashion accessory to Colorado in 2008. Her original product offering was decorated detachable fabric bra straps. She now offers over 30 different designs of interchangeable bra straps – jewelry, beaded and fabric styles. Although she often refers to Strappys as an Internet business, Mercer’s products are sold at specialty stores throughout the country and through sales representatives in various states.

“Moms across America were honored in this year’s ranking, showing that they’re capable of starting and running successful businesses while managing to balance family, career, home and self,” said Rich Sloan, co-founder of StartupNation. "Well over 600,000 votes were cast in support of several thousand contestants. What an incredible achievement to be named a winner, and what an inspiration for anyone looking to start their own business.”
“It’s challenging for anyone to start and run a successful business – particularly in this economy. These women are setting the standard for innovation and creativity,” said Janine Popick, founder and CEO of VerticalResponse. Additional information is found at—2009

About is more than an online shopping cart for jewelry, beaded and fabric bra straps. Mercer has also added a line of fashion solution products that help women look and feel sexy – without giving up comfort. Mercer also believes that businesses have a responsibility to give back to the community and has partnered with the Lungevity Foundation and the Breast Cancer Research Foundation, For straps purchased in their Shop Believe, as in believe in a cure, Strappys donates 20% of the purchase price to these organizations.

For more information on Strappys Decorative Bra Straps, please e-mail or call (858)705-1832.

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